From the day Woolcott Research conducted our first focus group in January 1981, we have adhered to the belief that we're not in the business of pleasing people. Instead, we are in the business of telling it like it is, however unpalatable or unexpected the truth might be. Anything less would devalue our findings. And likely cause you to go off in the wrong direction.

The company
As an Australian-owned company, we remain unfettered by the constraints of multinational control. And this freedom goes a long way towards helping us maintain our unique position in the industry.

So does the fact that five of our senior researchers also serve as executive shareholders in the company. This means you can be assured you'll be looked after by at least one principal with a vested interest in upholding the Woolcott philosophy. It's in the form of a promise to our clients and goes like this:

   We will make a real contribution to your bottom line by helping you develop
   strategies to either cement or change consumers' behaviour towards your
   product or service.

   Moreover, we will do that more effectively than others because we delve more
   deeply into the psychological processes that govern human behaviour.

On a more formal note, we have enjoyed quality accreditation with the Market Research Society of Australia (MRQA) since its inception in Australia and adhere to all standards of conduct set out in their Code of Professional Behaviour. We also belong to the Association of Market Research Organisations (AMRO).

To ensure all our work is of the highest standard, we regularly conduct in-house training. Where desirable, we also arrange for researchers, interviewers and all support staff to take courses externally.

Our people
In the more than 20 years Woolcott Research Pty Ltd has been exploring human behaviour, we have grown to employ 30 full-time people and more than 200 regular casuals. Because their human behaviour is especially important, we have hand-picked every one of them.

We only want friendly, helpful people who aren't afraid to work hard and use their imagination. People with purpose and commitment. People with the same qualities as everyone else on the team.

In return, we go out of our way to provide a relaxed, flexible, happy working environment, a place where our people can look forward to coming every morning. This isn't just rhetoric. As we were preparing the big move to our new premises in The Rocks, we asked everyone on staff for input. Specifically, we wanted to know how they would like to feel in their new home away from home.

As a result, they have a friendly yet creative office space with their own staff area featuring a bar, pool table and barbecue area where we cater lunch each day and provide staff drinks on Friday evenings.

We have a hunch we're on the right track. Woolcott Research continue to boast an extraordinarily high staff retention rate.