Our OmniAccess™ Products You know the situation. There's information you'd dearly like to know about your market, but you simply can't justify the expense of an ad hoc survey. Our full-service omnibus could well be what you need. Because you share overhead costs with a number of other clients, it ends up being eminently affordable. Why us Since Woolcott isn't the only research company offering an omnibus facility, it might be appropriate here to give you a few reasons to consider us.

Our expertise - We've been doing this sort of thing for more than 20 years. Our people not only have extensive experience in assessing research needs and conducting surveys, but, even more important, they provide you with high-quality results you can use with confidence. Value for money - We offer more than just a bunch of numbers. Along with computer-generated tables, you'll receive findings in chart format plus a brief written summary. And, if you'd like, we can also provide you with more detailed written reports and/or a presentation. Fast turnaround - Because we use Computer Assisted Telephone Interviewing (CATI) exclusively to conduct our OmniAccess surveys, you're able to receive results the day after we finish interviewing. Other - We personally train and brief all interviewers in house. • The questionnaire includes a series of standard demographic questions including     age, gender, work status, occupation of main income earner and whether there     are children under 18 living at home. • Data is post-weighted to reflect the latest ABS population estimated. • Whether you're buying one question or a few dozen, the cost includes     questionnaire design, interviewing, analysis and results in both tabular and     chart formats. Prices can vary a fair bit depending on several different factors     such as the number of questions, whether they're closed- or open-ended the     difficulty of finding specific targets and the complexity of techniques required.     But it's not all extra expense; we also offer discounts on multiple rounds or     for five questions or more. Two separate and distinct products The basic Woolcott Omnibus is a wide-ranging research product which can cover everything from discovering how many people watched the Melbourne Cup telecast at work to how many people take their annual leave each year. Or measuring to what extent people associate coffee with Brazil to checking what proportion of people suffer from wind pain. Our Basic Omnibus Every other weekend we carry out in-house CATI surveys with 1,000 adults 16+ throughout Australia. The respondents are split evenly between males and females and they break down geographically like this:

		Capital	Non-Capital	Total
	NSW	240	100	340
	VIC	180	60	240
	QLD	70	70	140
	SA	70	40	110
	WA	70	40	110
	TAS	(Incl   City	and   Country)	40
	NT	(Incl   City	and   Country)	20
			Total	1,000

Small Business Omnibus
Each month we conduct a national CATI survey of 1,000 Australian businesses with less than 20 full-time (or equivalent) staff. As you'd expect, we make all calls during business hours.

The geographic coverage of the 1,000 small businesses breaks down thusly:

	Total
NSW	330
VIC	240
QLD	200
SA	70
WA	110
TAS	20
NT	10
ACT	20
	1,000

We quota samples by location and type of industry (defined by ASIC codes) to be representative of all Australian small business. (The one exception is the Agricultural sector, which we handle separately. See just below.)

The questionnaire includes a series of standard classification questions including industry type and employee size.

For more information
If you have any questions or would like to be part of one of our Small Business Omnibus surveys, you can either e-mail Helen Laverick or Matthew Tooher, or phone them on (02) 9261 5221.

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