The qualitative research we conduct runs the gamut
Brand image and values exploration. Positioning evaluations. Advertising/creative development. Brand stretch. Issues management. Needs evaluations. Website development. Social research. Qualitative 'tracking'. Whatever it takes to discover what you need to know.
And wherever it takes us. As well as our brand new, in-house group rooms, we make use of a wide range of more out-of-the-way locations to accommodate different markets. For example, we met with leaders of the gay community at an Oxford Street nightclub. Surf culture 'opinion leaders' at the Newport Arms Hotel. And biker club leaders in a Western Suburbs pub.
We've travelled to office boardrooms, farm sheds and mine sites. We have even conducted a moving 'car clinic', taking new models of utes and trucks to farms, country hotels, pubs and cafes.
As far as recruiting goes, Sue Gett, our full-time in-house recruiter combines years of experience with a highly sophisticated computer system to provide fast, flexible, top-quality and accountable results.
We should also add that all of our moderators have a minimum of five years practical qualitative experience. And they're able to avail themselves of a powerful array of psychologically based techniques (see SPECIALISED TECHNIQUES).
When it comes to quantitative, we have the numbers
We are similarly versatile with 'quant' research. You can ask us to study segmentation. Usage and attitude. Customer satisfaction and retention. Brand equity. Pricing. Demand. Website usability. Or monitor/track brand health. And pre-test advertising at both high- and low-involvement levels.
The techniques we use include cluster and factor analysis. Choice modelling. Regression analysis. Causal path analysis. And CARE Scalar Conjoint.
Everyone on our large, well-trained team is MRQA accredited for both face-to-face and Computer Assisted Telephone Interviewing (CATI) approaches.
We conduct all data processing internally to give you fast turnaround and unlimited extra analysis.
Our Omnibus options save money
If there's some critical information you need to know about your market, but it doesn't justify a full-blown research effort, we offer some cost-effective alternatives through our regular Consumer, Small Business and Primary Producer OmniAccess™ studies.
And our international affiliates give us a strong coverage of the Asian area.
If you feel that none of these methods will provide you with the answers you're seeking, just tell us what you have in mind.
The combination of our flexibility, flair for innovation and strong belief in intuition makes us pretty good at improvising.
