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Deliberative engagement is a bit of a mouthful, but what is it? And how can it add value to your business? Here we take a look inside the deliberative process.
Deliberative engagement is a lot simpler than it sounds. It involves engaging in a meaningful way with your community stakeholders, or simply your target market. At Woolcott Research & Engagement, we are experts at this!
Define your research objective
Like any market research, deliberative engagement requires a research objective that will result from the collaborative process. Deliberative engagement works best when you are seeking to gather information from your customers and utilise their insights in your outcomes.
For example, many industries like Water and Electricity are required by IPART to engage with their consumers to find out how they want their money spent. This may include in depth research into what consumer values are, and how they see the future of this industry. See our Sydney Water case study here.
Contact us to find out if Deliberative Engagement is the right market research tool for you.
Program design
Once you have engaged with us to start the deliberative process, we will help you to design a tailored program that suits your specific research objective. We offer a range of techniques with increasing levels of public and stakeholder participation.
Together, we will come up with a research program to suit your needs and timeline.
Learn more about our engagement techniques here.
Content development
In order to gain meaningful insights from your participants, it is vital that you properly inform them. At Woolcott Research, we work with our clients to help develop content that speaks to the audience. Breaking down complex concepts into layman’s terms, as well as utilising our design team to create engaging content that captures audience attention and informs them at the same time.
On the day
Aside from collaborating with us to produce the content, we handle the rest. From participant recruitment through to event organisation, there is nothing else you need to worry about. Running the show is our specialty! We always encourage our clients to be involved, whether it’s presenting information on behalf of your organisation, or simply being present at the event to help give any ‘expert’ insight that might be required. Our clients love to be there and hear directly what their consumers are saying.
A new strategic direction
After your program is completed, we work together as a team to internally develop an insightful report that addresses your research objectives. As a team we pull together all the program findings (including any quantitative measures, as well as findings from the deliberative event) into one document. This approach gives you a well-rounded insight into what your target market have said across all engagement touchpoints, leaving you with a meaningful strategic direction to move forward.
